A Guest Lecture custom prepared for the Marketing Students to form as a bridge to the Industry. The presentation covered the challenges that one needs to be alert to, the fast evolving Marketing & Digital Marketing Landscape, Emerging Trends for 2019 & after. The Opportunity Ecosystem was presented with pointers to what would make one a successful Marketing Professional. 40+Brands, 20+ Key Industry Concepts & 10+ Casestudies were covered, thereby providing ample scope for the students to continue to chew on the learnings for far reaching benefits.