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Understand Your Customers. Make Them Feel Special

Published: Oct 31st, 2019 01:18 pmBy Prakash Rao

Customer Service Excellence: Going the extra mile in making sure a customer is happy & satisfied with a company’s products or services, ensuring they have a good experience in a timely, pleasant manner.    

Service is the extent to which a service meets the customer's needs and expectations, whereas excellent service is when these experiences are surpassed and when customers feel that they have received that little unexpected extra in the shape of extra effort.

Why customer service is important:

  • Provides Value
  • Retains Customers
  • Creates Brand
  • Prevents Business Failure

How to Achieve Customer Service Excellence: Product or service information and Access

  • Be Friendly
  • Train Your Staff
  • Customer Insight - Know and Show Respect to customers
  • Listen
  • Be Responsive
  • Use Feedback You Receive
  • Respond as quickly as possible
  • Fix your mistakes
  • Go the extra mile
  • Think long term – A customer is for life
  • The Culture of the Organization
  • Delivery
  • Timeliness and Quality of Service

Business should be built around how to deliver excellent customer service. It’s easy to forget its importance when you are building your brand’s web presence and marketing your website. But that can really lead to loss of existing & potential customers, which is something you undoubtedly want to avoid. One needs, superb communication & problem resolution skills In order to provide Customer Service Excellence.

Do you have any stories of a company that deliver excellent customer service? Please let us know in the comments section below.

To explore tools and techniques of Customer Service Excellence, [email protected]


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Born In Flight is a global talent transformation company providing Gold Standard Workshops in the area of Human Development and Growth since 2014. Born In Flight is dedicated to expanding the key technologies of Training & Business Leadership. Head-quartered at Bangalore, India, Born In Flight has strong presence in over 7 cities across India.

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