But traditional marketing efforts to generate leads have been very costly. One way to get more from your marketing efforts at a lower cost is to meet your customers where they are—on the Internet.

The latest opportunities for getting leads come from social networking sites

Revisit your lead capture strategies periodically to take advantage of evolving consumer behavior and technical trends.

Some of the Lead-generation Efforts and Techniques include a)Simplify lead capture from tradeshows and conferences b) Use Web-to-lead forms c) Know your target audience and conduct Target audience analysis.d) Market where your prospects are looking. e) Check the AppExchange e) Use the social cloud. f) Evaluate your lead sources g) Align sales and marketing. h) Use SEM and Google AdWords i) Use Twitter j) Use campaigns for deeper metrics k) Use reports and dashboards l) Engage and Incentivize Website Visitors . m) Invest in Photo and Video n) Design a Distinctive Website o) have an active voice on social media. p) Always focus on the users experience q) Email Marketing

Telemarketing Helps In Lead Generation. Use tools and analytical results for profitable business decisions. Also helps in Understanding customer engagement . usp’s and target markets. Competitor Analysis, Estimating Cost of Generating a LEAD, to Conduct Cost Benefit Analysis,  Manage Leads Funnel, Mobile Marketing Campaign Planning, Push and Pull Marketing Affiliate Marketing, On display Advertising, Customer Retention and Engagement