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Leads Management

Published: May 19th, 2023 11:18 amBy Ramananda ms

Lead management is the process of tracking and managing prospective customers. Lead Management is also the process of acquiring and managing leads (potential customers) until the point where they make a purchase. It is an important strategy for helping businesses to track and optimize the entire sales process.

Component of lead management includes Lead Generation, Lead capture ( Intelligence Gathering), Enquiry, Lead qualification ( Segmentation & Scoring), Sales Contact, Lead nurturing, Lead routing or Distribution, Sales Result and Analytics& Reporting

Tips to lead management process includes Align Sales & Marketing Team, Marketing Automation & CRM Integration, Customer Service and Support Team in place, Measure Performance, cost & Channel Metrics, Measure channel goals, Measure Conversion rate, Identify Product Type, Category and Cost, Manage Upsells, Cross-sells and Down-sells offers details. find any leaks in your sales process and fill them.

Measure ROI, Work with Strategic Partners & business Alliances to generate leads, Measure & Document lead generation success, Know your audience, Put the right people in the right roles.

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