Lead management is the process of tracking and managing prospective customers. Lead Management is also the process of acquiring and managing leads (potential customers) until the point where they make a purchase. It is an important strategy for helping businesses to track and optimize the entire sales process.

Component of lead management includes Lead Generation, Lead capture ( Intelligence Gathering), Enquiry, Lead qualification ( Segmentation & Scoring), Sales Contact, Lead nurturing, Lead routing or Distribution, Sales Result and Analytics& Reporting

Tips to lead management process includes Align Sales & Marketing Team, Marketing Automation & CRM Integration, Customer Service and Support Team in place, Measure Performance, cost & Channel Metrics, Measure channel goals, Measure Conversion rate, Identify Product Type, Category and Cost, Manage Upsells, Cross-sells and Down-sells offers details. find any leaks in your sales process and fill them.

Measure ROI, Work with Strategic Partners & business Alliances to generate leads, Measure & Document lead generation success, Know your audience, Put the right people in the right roles.