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Life insurance distribution the World over

Published: Jun 20th, 2023 07:17 pmBy lazarus Dias

Life insurance distribution worldwide has its interesting quirks and preferences. Let's take a closer look while adding a touch of fun to the serious topic!

Meet the affiliate agents, those loyal representatives who exclusively work for one insurance company or a group of related companies. They are like the company's trusted sidekicks, selling policies from their parent company with the training and support they receive. You could say they're Robin to their parent company's Batman. They may receive a salary, commission, or a mix of both for their work.

On the other side of the spectrum, we have the independent agents, the daring mavericks of the insurance world. They are not bound to any specific company, allowing them to roam freely and offer policies from a variety of insurance companies. They are like the James Bonds of the insurance industry, equipped with licenses to offer the best coverage and pricing options to their clients.

Now, let's explore the numbers! In 2019, independent agents claimed a whopping 53% of the business, showcasing their rise in popularity compared to 2010 when they accounted for only 48%. Talk about a 5% growth over a nine-year period! Meanwhile, affiliated agents contributed 36% of the business in 2019, showing a decline from their 41% contribution in 2010. It seems people have a clear preference for the services of independent agents who provide unbiased advice across companies.

But wait, there's more! The direct purchase of life insurance has seen a slight increase from 4% to 6%. While it may seem low, it's important to note that most clients still prefer having a human touch when buying life insurance. The trend over the past nine years indicates a mere 2% increase in direct purchases. It seems that even in this digital age, people value the expertise and guidance that a human agent brings to the table.

So, whether you're a team affiliate or team independent, it's clear that the human interface in life insurance remains highly valued. Agents, embrace your roles as trusted sidekicks and daring mavericks, as you navigate the ever-evolving landscape of life insurance distribution. Remember, with a touch of fun and a dash of seriousness, you'll keep the industry alive and thriving!

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